I think conducting online business is an important communication technology practice to study. Wikipedia mentioned that the Internet has become a large market for companies to promote themselves and for shoppers to buy from those same companies. This new technology-based relationship is very important to the business/marketing/public relations fields and, potentially, the stability of economy.
Established businesses and self-promoters alike have attached themselves to the Internet in an attempt to take advantage of “the fastest way to spread information to a vast amount of people simultaneously” (Wikipedia). Increasing the opportunities for people to communicate instantly with their intended audiences along with consumers giving instant feedback, the amount and quality of business transactions are bound to increase.
However, it is not all rainbows and the pots of gold that may follow them. There is always the potential for bad publicity to spread as quickly as the good, monetary scams, and identity theft among other drawbacks that will indefinitely hold back the concept of conducting business on the Internet. With that, studying this balance would be educational and practical for any and all who use the Internet.
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