The most important communication technology practice that we should be studying is how individuals use the web to perform identity. When you lurk around online you present yourself in a particular way. I think we should consider the benefits from being able to use to the web to negotiate multiple identities all at the same time. However, it is equally important to think critically about the implications of the practice. Like we discussed in class on Tuesday, all of this really changes the way we think about what is public and private. No matter how many profile settings we change, if we put something out there, someone can eventually find it – there is no private. Posting pictures of your drunken tirade across campus might seem harmless but when a future employer finds them the consequences become tangible rather quickly.