After these readings, I realized that sites structured like eBay are a reflection of the society that we now live in. As our society becomes faster, the need for more independence arises. With independence comes the desire to oppose control in any form. This is why people are offended when they find how various online shopping communities (Amazon.com, for example) have been studying shopping behaviors and adjusting prices and ads to reflect said shoppers. People don't want to feel like their patterns can be predicted and advertised things that they may or may not want.
eBay is different from the companies that analyze behaviors. The webmasters of eBay step back and let people do what they want, with the usual common-sense rules to keep the good character of the customers. With the feeling that they can control what they are doing, eBay customers feel that independence that they so rightly crave.
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